Al Jazeera America launched its much-ballyhooed channel Tuesday, providing a mix of unoriginal stories, uninspired reporting, and anti-American bias. Despite the earlier stories in nearly every major news outlet in which AJAM promised a different approach to the news, its debut, simply put, was dreadful.
The only real news AJAM made was filing a lawsuit against AT&T, which decided not to run the channel on its U-verse cable system. The channel is offered, however, on Comcast, Verizon, FiOS, DirecTV, and Dish Network, and on its first day it reached an estimated 48 million households, or less than half the viewership other 24/7 news operations have.
AJAM launched its first “live” programming at 3 p.m. EDT, with a taped promotional video touting its worldview. Hosts Antonio Mora and Richelle Carey recited the AJAM mantra that the channel plans to focus on hard news and “real stories about real people.” The video included former secretary of state Hillary Clinton and Senator John McCain lauding coverage by AJAM’s predecessor, Al Jazeera English, which ironically was switched off in the United States to allow AJAM to broadcast. The video also jabbed Fox News, the leading 24/7 cable channel, with a clip of a shouting match on The O’Reilly Factor.
I didn’t think it could get worse, but it did. In AJAM’s Nightly News program, anchored by John Seigenthaler, who left NBC News in 2008, AJAM provided little to excite its viewers. As I took notes about the program, I scribbled a variety of expletives, which I cannot repeat here, about the coverage of a hunger strike at a California prison, where the authorities were force-feeding 130 inmates. I remember that the prison meme, along with crime and racial strife, dominated Soviet television coverage of the United States.
And the anti-American undercurrent didn’t stop there. The intrepid AJAM team found Bangladeshi workers in allegedly substandard conditions making pants for Old Navy, which again allegedly ended up in the United States. The broadcaster said proof existed for these claims, such as a pair of pants actually being sold somewhere in the United States. But no footage of the store or the pants was shown. I guess physical proof was hard to come by.
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