there was a soup commercial a few years back with the old lady daring her friend, "i bet you can't tell the difference between my homemade soup and this here (insert name of product) ready-made soup"...the friend says, 'sure i can tell by the smell'...she backs up a few feet, "i can still smell it"...backs up another few feet, "i can still smell it" until eventually she ends up in some meadow at the top of her lungs saying, "i can still smell it".....
i'm almost positive this is what verizon is knocking off!