'We're not in the junk business'
Tim Cook-
Is not only a premium product, the prestige and name of the company as with everything plays a role in the price. Also customer service and guarantee is part of the price. Yo have a problem with any apple product go to the apple store and get in fixed or replaced (I got 3 free iPhones and 2 laptops over the past years) Buy any other brans and you will have to work very hard and use a lot of your time to get the warranty or service to work for you. Peace of mind has a price. Also the detail of everything, from the box and wrapping to the manuals and cables everything is elegant and very detailed. Is not necessary the best computer available in terms of hardware, but definitively is the one with the best design, quality and you can feel it when you use it, touch it and carry it. You are paying the hight ticket for the whole package: Prestige, excellent customer service and warranty, detail on every aspect, excellent quiality and overall very good performance.
The top tier Mac Book Pro with Retina Display 15'' cost $2,599.00 (16GB, 2Gb Nvdia 750M, 512 GB Flash SSD, and i7. http://store.apple.com/us/buy-mac/ma.../A&step=config
The Toshiba Toshiba Portege Z930-BT9300 Ultrabook with 8GB, 256GB SSD, no dedicated video cost $1,939.00
$600 Less for half the SSD capacity no dedicated video, and half the memory. If the Mac is overpriced people at Toshiba are insane. http://www.toshiba.com/us/computers/laptops/portege/Z930/Z930-BT9300
Not really a fair comparison as the Toshiba is a business laptop. You are paying for things like corporate level support and manageability. I'd guess that portege has things like AMT vpro support etc which high end consumer laptops won't have.
I use a macbook for work and have worked at a lot of places that used macs. But apples corporate support is somewhere near terrible and nonexistent. You can't even order macbooks with a standard purchase order from what I remember at one job. Yes I realize that isn't part or the laptop but Toshiba is rolling that cost of purchase order acceptance into the price as well. We had some dell latitudes break at work and they had a guy come in and fix it in our office. Thats not happening with apple.
A more fair comparison I'd say is something like an hp envy or a dell xps machine. Sony VAIO etc. I'm not saying those aren't overpriced but its an easier comparison .