$800 for a TN panel

and add another $1000+ to the price tag?
4K isn't cheap, the cheapest 4Ks in this size are ~$650, and you have to go to TN to get it. Don't like it? Be prepared to back down on resolution and/or pony up a lot more money.
this model incurs a bit of a premium due to G-Sync, arguably worthwhile if the overall experience is better even with a weaker GPU setup, i.e. GTX 970 + G-Sync 4K monitor will probably provide a superior experience to a GTX 980 + regular 4K monitor as teh two scenarios can cost about the same (or even more drastic, SLI 970s + G-Sync 4K vs. SLI 980s + regular 4K)
$800 is already steep, the smaller 24" Dell 4K IPS is $850 w/o G-Sync (i.e. likely would be $1K with it, and possibly more limited)
"The XB280HK will support 3840x2160 at 60 Hz via DisplayPort 1.2, along with a 1 ms gray-to-gray response time and a fixed frequency up to 144 Hz."
um what? so the 144hz is for 1080?
I'm definitely curious about this, as it should be possible for the monitor to run a higher refresh rate at a lower resolution (although definitely strange territory for LCDs), the limiting factor should just be DP1.2's bandwidth.