- Oct 24, 2000
- 29,767
- 33
- 81
Article @ Forbes
At the New York International Auto Show, which will open to the press next week, Toyota Motor's Lexus division will display the LF-C, a prototype for the next generation of Lexus' IS-series cars that the company hopes will give it an even more youthful, sporty image...
...Toyota is dramatically rethinking the IS 300 because its U.S. sales declined to 13,559 last year from 20,306 in 2002--a drop of 33%. Its German competitors humiliate the IS; last year, Mercedes sold 52,000 more copies of its C-class than Lexus sold of the IS. The BMW 3-series did 111,944 sales in the U.S. last year--98,000 more units than the IS...
...The prototype has a high-powered V-8 engine, which means that right off the bat the vehicle has more sporting chops than the six-cylinder IS 300's that Lexus currently sells. Acura, Lexus' counterpart at Honda Motor, doesn't have any eight-cylinder cars. A V-8 is an acknowledgment of America's love of cubic inches and is easier to explain than why Lexus is previewing the replacement for a sedan and wagon with a coupe.
At the New York International Auto Show, which will open to the press next week, Toyota Motor's Lexus division will display the LF-C, a prototype for the next generation of Lexus' IS-series cars that the company hopes will give it an even more youthful, sporty image...
...Toyota is dramatically rethinking the IS 300 because its U.S. sales declined to 13,559 last year from 20,306 in 2002--a drop of 33%. Its German competitors humiliate the IS; last year, Mercedes sold 52,000 more copies of its C-class than Lexus sold of the IS. The BMW 3-series did 111,944 sales in the U.S. last year--98,000 more units than the IS...
...The prototype has a high-powered V-8 engine, which means that right off the bat the vehicle has more sporting chops than the six-cylinder IS 300's that Lexus currently sells. Acura, Lexus' counterpart at Honda Motor, doesn't have any eight-cylinder cars. A V-8 is an acknowledgment of America's love of cubic inches and is easier to explain than why Lexus is previewing the replacement for a sedan and wagon with a coupe.