Probably to save costs, and the were of precious little benefit.
DDR SDRAM does not generate a considerable amount of heat in any case, even when clocked in excess of 550MHz DDR.
In the vast majority of cases RAMsinks were of very little benefit and often did not improve overclockability at all, and seldom did they gain you more then 15MHz or so at most.
They were originally implemented mostly for the "wow" factor, because they made the board 'look' better. Afterall, having ramsinks certainly makes a board seem superior to one that lacks ramsinks.
It's a similar case to why all modern graphics cards have a HSF on them, even though with some of the lower end models it may not be needed... having a HSF makes the board 'seem' superior even if it's not necessary.
ATi's been doing perfectly fine with no RAMsinks all this time, even the upcoming R8800 with 660MHz DDR SDRAM is not expected to have any ramsinks.
Frankly, I'm not at all concerned with whether they have ramsinks or not. It's more for hype then actual real world benefit... there is seldom much of an advantage at all to having them even when overclocking and certainly no advantage when running at rated speeds.