Well, its simple, if you don't like it don't buy it. I do not think 10 year olds are out doing the shopping themselves, it would be the parents buying it for the kids. I think a lot of parents are too busy with their own lives to really care about what is going on with their children and too willing to just give them what they want to they shut up and leave them alone.
We live in a world where junior high is similar to a penitentary. Kids walk through a metal detector just to get in, they get frisked for weapons on a daily basis and the bathroom stalls have no doors on them; that way a 13 year old cannot hide inside the stall and sniff coke. When I was a junior in high school I knew several people that got caught stealing mortar and pestles from the chem lab, why did they steal it? Well they had some horse tranquilizers they needed to grind up for the purposes of sniffing. Oh yeah the teachers had better not be too harsh on the kids else they will get sued by the parents. Welcome to the future.