If you've been following the prices on those drives, they have been going up instead of down. There was a point when they were first introduced and they were $220. But stocks were hard to find and then they had their FW fiasco and that didn't help matter. The prices shot up into the $250-280 range. For a short period I was able to score one for $230 in late Nov. Since then the prices have been kept high by some sort of supply/demand game.
If you are seeing $229 then we are back to what they cost at launch. I expect them to get even cheaper over time but clearly it benefits Intel to keep the price high and capture some consumer surplus.
But the competition is heating up this year so I doubt we'll allow any one manufacturer to control prices later this year.
Then again everything rests on that colluding industry of Flash NAND makers. They keep getting nailed for collusion and they keep doing it. But then again you can't really blame them when after investing $billions into plants they find the supply/demand situation won't allow them to recover their investment. I suppose one would have to look deeper into it to start assigning blame.
Bottomline: That price does not surprise me one bit.