Not trying to thread crap here but I didn't end up jumping on this deal because I found a better one out there.
Fatwallet has a deal on a 50" Panasonic plasma tv with 1080p for $650. Shipping is free but I did get charged tax bringing the total to $702.81 as opposed to the $860 this one would have cost me.
It's a bit of a cheat to get the deal though. You have to sign up for an EPP or Employee Price Program with the Sate University of New York. Technically I'm not an employee so the ethical merits are dubious, but hey, anything for a deal right? If you're company already has an EPP setup then you can just use that.
Without the EPP I think the price comes out to $750 plus tax. It's in the expired deals forum but apparently it still works. I don't think I'm allowed to link to it but pm me and I'll send you the link if you want it. Or just jump on FW and search '50" Class Viera U2', it should come up.