Originally posted by: 302efi
Originally posted by: apoppin
nVidia is just milking a HUGE Cash Cow with the 7800 series...
Huge ?..I thought the highend was like 10% of gfx card makers profits ?...Most of there profits are from the mid-range, right ?
Yeah, the high end is a lot about bragging rights. Whoever has the fastest card on the market, people tend to associate that name as being fast.
Its why the GF2 MX was genious. People looked at what the GeForce 2 GTS could do (and later the GeForce 2 Ultra), and then they saw GeForce 2 MX at less than half the price.
However it is all about trying to remain on top of the hill. Fanboy support and brand recognition builds the longer you're on top. Heck, it took ATI's sheer dominance with the 9700Pro over the Ti 4600, as well as nVidia screwing up the GF5 line for ATI to even claw their way back into competition from a distant 2nd. If it was a neck and neck tie before that, nVidia probably would have collapsed under the pressure, well maybe not because they probably wouldn't have gambled on the 5800U.
Now we're actually at somewhat of a neck and neck tie, ATI is obviously trailing behind again. And I don't think a dominant R520 and/or Crossfire will do the trick alone. IMHO nVidia won the last round not because of the 6800U or SLI, but because their 6200/6600 line was so good in comparison to XTI's X300/X700 line. The 5200/5600s were jokes, so much so that they had to replace the 5600 with a 5700, and even offer a filler 5500. BF2 even runs on the Readeon 9200 line but not the 5200...
The high end are to put up a show, then you use that recognition to push your low end where most of the money is made.
nVidia might not be making much money directly off of their high end, but if they're the only ones with flagship parts, people aren't exactly going to be too concerned with an alternative.
The head start might not be that big of a deal IF the R520 is clearly faster than the 7800GTX and they also offer Crossfire for it as well. THEN ATI also cannot delay release of the midrange / low end lineup like they have done with their flagship. While there aren't many indications that nVidia is going to lose this round, it could easily do a 180 in favor of ATI, and it mostly depends on the R520.