Keeping AM4 + DDR4 alive a little longer in the middle of a DDR5 shortage isn't a terrible idea. If they can sell everything they make then it helps them with desktop market share, too. Let's be honest, they can probably sell them all. Only issue is that they can try taking server market share instead with Milan-X, so . . . choices, choices.
Yes, seems like it would have been a good idea. AMD were working on 6N for the recently announced monolithic APUs, spreading the engineering costs over CPU & APU seems like it would have made sense. Perhaps both Intel and AMD expected better availability of DDR5. So, maybe, a bit of opportunity lost.
Intel's execution has been pretty poor for awhile. Few people are genuinely excited about their lineup. And they still won't sell consumers more than 8 P cores which is a massive disappointment.
The better YouTube influencers had to work harder to praise Alder Lake, even then the regrets came after issues started popping up. Personally, it took me a while for me to consider AMD a better option than Intel. Intel would have to come out with something special to make me reconsider them whenever my next full system build comes due.
AMD can do plenty wrong. The main truth that people must accept is that the enthusiast PC market isn't their top priority anymore. I'll call myself out for predicting (correctly) price increases on products back during the XT launch and acting like it was a big deal, when the reality is that:
1). AMD did raise prices
2). AMD will continue to raise prices
3). AMD will serve other markets first despite the increase sales volume AND ASPs from the DiY market
What's wrong for us may be right for the shareholders.
Absolutely! In particular, AMD is capacity constrained, so moving product to the most profitable segments is even more critical. I would think mobile APUs offer the most $$s/wafer (I don't have the numbers so...), but the advantages of bulk shipping server CPUs and chipsets to hyperscalers grants tremendous economies of scale. AMD needs a healthy desktop market to sell the lower quality CCDs into, though OEM contracts provide more predictable income through lower friction sales channels. The fact that AMD does give some importance to DIY is a business decision that, in part I would think, recognizes the PR value** of increasing AMD's brand presence across a broader audience. Intel does the same thing.
** an actual calculable value, not just 'good' feelings. The nod to shareholders shows that at the end of the day, AMD, and all companies, are focused on dollar amounts vs anything else. How do we make the most money for off of the resources we are able to afford.