There is no question the first three or four generations of hybrids or electric vehicles will be marketed based on the "me too" environmental and prestige factor, those people who have the income and either want to support the "cause", want to be seen by their friends in it, or both, and will be heavily subsidized.
GM should have no problem pulling this kind of marketing off. Whereas the Japanese have perfected marketing cars based on the no-frills economic or practical value, the Big Three have been producing autos for generations that appeal to something else entirely (e.g. the Escalades, Navigators, Camaros, Chevelles, et. al.).
GM knows how to design and market a car that screams "Don't listen to that conservative tight-wad father or father-in-law, who has never been in touch with emotions such as excitement, exhilaration, and satisfaction. You are not the type who runs the economic or practical cost/benefit analysis of owning a car before you buy it. You don't ask questions like 'Does this make sense?' And we have just the auto for you."
GM should have no problem pulling this kind of marketing off. Whereas the Japanese have perfected marketing cars based on the no-frills economic or practical value, the Big Three have been producing autos for generations that appeal to something else entirely (e.g. the Escalades, Navigators, Camaros, Chevelles, et. al.).
GM knows how to design and market a car that screams "Don't listen to that conservative tight-wad father or father-in-law, who has never been in touch with emotions such as excitement, exhilaration, and satisfaction. You are not the type who runs the economic or practical cost/benefit analysis of owning a car before you buy it. You don't ask questions like 'Does this make sense?' And we have just the auto for you."
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