Intel's naming system was trivialized as soon as SB-E hit.
Nehalem/Westmere made up first generation "Core" products.
Sandy Bridge made up the second generation.
Ivy Bridge and SB-E (which is, architecturally, just an LGA 2011 implementation of SB) are third generation.
Haswell and IB-E are fourth generation. It makes no sense.
it would have made sense to label the SB-E units "i7-2800", "i7-2900K", and "i7-2920X" or something similar. Ivy Bridge refreshes (IB is a die shrink, remember?) could have been labeled "i5-2550K", "i7-2650K", and "i7-2750K."
Instead, Intel has given us the arbitrary "it's a new generation when we say it is" nonsense.
The most likely reason for the increment from 2xxx to 3xxx was because the mobile SKUs were so crazily better going from 2xxx to 3xxx.
Desktop got taken along for the ride because it would be chaos otherwise.
After that, SB-E being same scheme as IVB was to save them the embaressment of the truth of their strategy pertaining to the use of old architectures/process nodes for their enthusiast chips/platforms.
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