<< You're bending over for corporate retail. Does it feel good? Am I missing something? >>
Yes, you are missing a lot.
In short, a contract is a binding agreement in which an offer is matched by an acceptance and the resulting bargain is supported by the exchange of something of value. The one who makes the offer has control over the offer and may set any terms (provided they are legal) that they wish to the offer. If the offer is accepted, the bargain must be supported by adequate consideration (i.e. something of value) to be enforceable.
BB offers to sell the card at a price so low that almost everyone who sees it knows deep in thier GF4 lusting hearts that it is in error. The terms of the offer include a reservation of the right to cancel or rescind the sale if BB discovers it has made pricing error. Buyers, many of whom know the price is a mistake, offer up their credit cards. The funds for item are reserved, but not transferred. The sale is not completed. BB has not taken anybody's money. Some people get confirmation of the mistaken price by phone. The mistake is discovered. Cancellation emails are sent out. BB does not allow the transaction to be completed.
There is no "Bait and Switch." "Bait and Switch" refers to a crooked marketing technique in which a seller offers an item at an incredibly low price to get a person into their store (or, in theory, their web site) and the advertised item is not to be found. Crooked seller then attempts to palm a different item off on customer (for example, car dealer offers 2002 Belchfire Sport Coupe at $6K below invoice, only one in stock at that price was bought wholesale at auction after being dipped in raw sewage, all other Belchfires at dealer are marked up significantly).
Where was the "switch" here? Did BB offer to sell you all Savage 4's for the same price. I don't think so....
There is also the lame argument that they did get something of value. "They got my personal info." Donnez-moi une break. The original offer did not ask for your valuable info. It asked for your money. Unless the entire scheme was a fraud, in which BB never intended to sell cards at any price, but just wanted to trick them under false pretenses into giving up that precious info, this argument simply does not hold water. With all the means available to get that info, what value does it have anyway...
Still, thanks to the publicity generated on the net and BB's desire to turn this thing around in their favor, they offer up $30 coupons - which may be good from a PR point of view, but not likely something their legal dept. said they should do....
They made a pricing error. Their offer contained terms expressly designed to allow cancellation if there was a pricing error. They took no money, shipped no cards and no deal was made.
Also, how many of you, if asked under oath, would swear that you had no idea that the price might be the result of an error? Wasn't it just to good to be true? (Of course that latter would not apply to those who now wished they had fraudulently placed multiple orders to get as many coupons as possible....)
Grow up.