Depends where you live 760's are up to around 270-280ish in Canada due to the lack of AMD cards driving up the prices of all nVidia cards. 270x's are 240-250ish right now which isn't great for what was supposed to be a 199 MSRP. Bad times all around to buy GPU's honestly the only cards that are cheaper then MSRP are the 780's.
the point is at this time which is a more cost effective solution.
the market is high atm
each card has its pros and cons