Great example of your statement is the NEC 20wmgx2. It (and others in the gx2 series) has a glossy screen that enhances the contrast and clarity (and glare). The brightness is 400nits and the contrast is 1000:1 but it looks vastly superior to other panels because of the screen finish.
BTW, dug is hilarious. He's been a member for 2yrs and got the boot for making fun of Goku. It was a pretty funny joke actually. I laughed, then saw the mod's response, laughed some more and then said... oh, wait, he's gone? He had something like 26000 posts.
EDIT: We all changed our avatars to the crap in his support. See also, my quirky sig.