Because HDMI 2.0 basically doesn't exist yet. Sure, the standard was finalized around September 2013, but compliance testing appears to still be in progress (HDMI's official website says it "should be done by the end of 2013", but that hasn't been updated) and there are no compatible devices available at this time.
Which raises the question: are the new models, released before HDMI 2.0, using HDMI 2.0? Apple has done this with "not finished" specs in the past, but they had full support at launch. Seiki is saying "we are going to release a model with HDMI 2.0, but it won't be enable until sometime in the future."
If, they have HDMI 2.0 compatible hardware, why is the software (firmware) not able to offer the full specs? If there is a problem with their firmware, why both releasing until you can launch with full specs.
Would you buy a car that says advertises "200hp engine, but only able to be 100hp until an upgrade to the computer controlling the engine is released at some point in the future."? I think not.