Every Kia every person I have ever known has owned has been a piece of crap.
Anecdotal, I know, but Kia equates to a total lack of quality in my mind.
Every KIA i've personally owned turned out great. I put almost 200,000 hard miles on my 96 Sportage over a span of 10 years before I gave it away.
Every car manufacturer has its ups and downs.
Back to the OP, KIA supposedly has a designer that came from AUDI so expect more stylish (or at least more stylish than before) designs from their entire lineup.
