- Aug 28, 2001
- 52,844
- 1,049
- 126
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The Strategic Vision Total Quality Index? is the premier measure of new vehicle owner satisfaction, asking buyers to rate all aspects of the ownership experience, from buying and owning to performance and driving. It is a unique and complete measure of the total ownership experience that encompasses positive and negative product experience, reliability and dealership experience energized by the emotional response.
The Total Quality Index? score is calculated using multi-variate statistical techniques that measure the correlations of all aspects of the vehicle ownership experience with initial perception of quality; overall perception of satisfaction; willingness to be an advocate for the brand; emotional attachment to vehicle; future purchase intention associated with the brand; and overall experience with the vehicle.
The Total Quality Index? was calculated from the responses of 20,655 buyers who bought 2008 models in September, October and November of 2007.
2008 Strategic Vision Total Quality Index segment winners
Segment . . . . . . . . .Winner(s) . . . . . . . Score
Luxury Car . . . . . . . Mercedes-Benz S-Class* . .950
Convertibles > $30,000 . Chevrolet Corvette* . . . 940
. . . . . . . . . . . . Mercedes-Benz SL . . . . . 939
Near Luxury Car . . . . .Chrysler 300C . . . . . . 927
Near Luxury SUV . . . . .Lexus RX 350* . . . . . . 913
. . . . . . . . . . . . Land Rover LR2 . . . . . . 912
Medium Car . . . . . . . Volkswagen Jetta . . . . .911
Small Specialty <$25,000 Volvo C30 T5 Hatchback . .908
Luxury SUV . . . . . . . BMW X5 . . . . . . . . . .907
Large SUV . . . . . . . .Toyota Sequoia . . . . . .897
Convertibles <$30,000 . .Ford Mustang . . . . . . .896
Medium SUV . . . . . . . Toyota 4Runner . . . . . .891
Large Pickup . . . . . . Chevrolet Avalanche 1500 .880
. . . . . . . . . . . . Chevrolet Silverado 1500 . 880
Standard Pick-Up . . . . Honda Ridgeline* . . . . .878
Large Car . . . . . . . .Mercury Sable . . . . . . 877
Medium Crossover . . . . Ford Edge . . . . . . . . 877
Small Multi-Function . . Scion xB . . . . . . . . .876
Small SUV . . . . . . . .Hyundai Santa Fe* . . . . 866
Minivan . . . . . . . . .Honda Odyssey . . . . . . 864
Heavy Duty Pickup . . . .Ford F-250/350 . . . . . .863
Small Car . . . . . . . .Toyota Yaris . . . . . . .860
The Strategic Vision Total Quality Index? is the premier measure of new vehicle owner satisfaction, asking buyers to rate all aspects of the ownership experience, from buying and owning to performance and driving. It is a unique and complete measure of the total ownership experience that encompasses positive and negative product experience, reliability and dealership experience energized by the emotional response.
The Total Quality Index? score is calculated using multi-variate statistical techniques that measure the correlations of all aspects of the vehicle ownership experience with initial perception of quality; overall perception of satisfaction; willingness to be an advocate for the brand; emotional attachment to vehicle; future purchase intention associated with the brand; and overall experience with the vehicle.
The Total Quality Index? was calculated from the responses of 20,655 buyers who bought 2008 models in September, October and November of 2007.
2008 Strategic Vision Total Quality Index segment winners
Segment . . . . . . . . .Winner(s) . . . . . . . Score
Luxury Car . . . . . . . Mercedes-Benz S-Class* . .950
Convertibles > $30,000 . Chevrolet Corvette* . . . 940
. . . . . . . . . . . . Mercedes-Benz SL . . . . . 939
Near Luxury Car . . . . .Chrysler 300C . . . . . . 927
Near Luxury SUV . . . . .Lexus RX 350* . . . . . . 913
. . . . . . . . . . . . Land Rover LR2 . . . . . . 912
Medium Car . . . . . . . Volkswagen Jetta . . . . .911
Small Specialty <$25,000 Volvo C30 T5 Hatchback . .908
Luxury SUV . . . . . . . BMW X5 . . . . . . . . . .907
Large SUV . . . . . . . .Toyota Sequoia . . . . . .897
Convertibles <$30,000 . .Ford Mustang . . . . . . .896
Medium SUV . . . . . . . Toyota 4Runner . . . . . .891
Large Pickup . . . . . . Chevrolet Avalanche 1500 .880
. . . . . . . . . . . . Chevrolet Silverado 1500 . 880
Standard Pick-Up . . . . Honda Ridgeline* . . . . .878
Large Car . . . . . . . .Mercury Sable . . . . . . 877
Medium Crossover . . . . Ford Edge . . . . . . . . 877
Small Multi-Function . . Scion xB . . . . . . . . .876
Small SUV . . . . . . . .Hyundai Santa Fe* . . . . 866
Minivan . . . . . . . . .Honda Odyssey . . . . . . 864
Heavy Duty Pickup . . . .Ford F-250/350 . . . . . .863
Small Car . . . . . . . .Toyota Yaris . . . . . . .860