Well, just remember you're not only paying for the actual product, but brand reputation, reliablity, and service. Up until recently, Samsung has been reguarded as a dismal company, and most of their product were sub par to say the least (how bout their initial DVD players). Sure they have a great product, and maybe they're turning the corner, but a company like Sony is generally regarded a a premier company due to there craftmanship and service (I know some people will complain, but overall...) and a company like Iiyama specializes in monitors, and I'me pretty sure that is their only product. when you can dedicate that kind of attention to a single product line, and feel confident enough about it to offer a standard 6 year warranty (and you can buy an extension), there is going to be a little more paid at the front door. BTW, the i90A does not have a USB hub. Considering all this, I had a choice to make when buying my monitor (which I just did a week ago), and regardless of the hype the Samsung's have drawn, I made the decision to shell out a few more $ for the Iiyama. P.S. I wish it was $79 too!!! but really, with shipping included, $479 really isn't that bad.
