<< For some reason or another, people are much more likely to put the mini in their computer & take a look at what's on it, than they are with a normal CD. >>
mini discs are still a novelty, relatively speaking. you see regular sized discs all the time when you buy music, dvds, vcds, software, etc. you don't see mini ones that often. heck, even aol is getting on this gimmick 🙂