Posse Pops
AIMED AT urban youth, the $1.49 desserts advocate a safe-sex, anti-drug, stay-in-school lifestyle. And they do so with a slang, the popmakers say, that gets through to kids. The Wild Thang wrapper reads, KNOCKIN? BOOTS IS STOOPID FRESH. BUT ON THE SERIOUS TIP, YOU HAVE TO PROTECT YOURSELF. BOYZ, DON?T GO ANYWHERE WITHOUT YOUR JIM HAT. Reads another, YEA BOYZ AND GIRLZ, CHECK THIS OUT! USING DRUGS IS WACK. Rick Brown, CEO of Planet Ice Cream, the pop?s maker, is recruiting some of rap?s top acts to write more messages; he?s got Ice-T onboard already. ?When I say, ?Look, no matter what, you got to teach these kids the right thing,? that reaches a lot more people than somebody square saying it,? he says. As eager as you may be to join his posse, don?t overindulge. As another rapper named Ice?Cube, that is?warned a decade ago, ?You better check yo self before you wreck yo self.?
AIMED AT urban youth, the $1.49 desserts advocate a safe-sex, anti-drug, stay-in-school lifestyle. And they do so with a slang, the popmakers say, that gets through to kids. The Wild Thang wrapper reads, KNOCKIN? BOOTS IS STOOPID FRESH. BUT ON THE SERIOUS TIP, YOU HAVE TO PROTECT YOURSELF. BOYZ, DON?T GO ANYWHERE WITHOUT YOUR JIM HAT. Reads another, YEA BOYZ AND GIRLZ, CHECK THIS OUT! USING DRUGS IS WACK. Rick Brown, CEO of Planet Ice Cream, the pop?s maker, is recruiting some of rap?s top acts to write more messages; he?s got Ice-T onboard already. ?When I say, ?Look, no matter what, you got to teach these kids the right thing,? that reaches a lot more people than somebody square saying it,? he says. As eager as you may be to join his posse, don?t overindulge. As another rapper named Ice?Cube, that is?warned a decade ago, ?You better check yo self before you wreck yo self.?
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