- Oct 9, 1999
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http://news.com.com/Yahoo+Inte...?part=dht&tag=ntop
Tobacco companies, drug cartels and Starbucks beware--the Internet may be giving you a run for the money in the addiction department.
According to a study sponsored by Yahoo and advertising company OMD, Internet detox makes people feel emotionally vacant and lost in life. Twenty-eight participants were asked to record their thoughts and feelings during a two-week period of no Net usage. From studying the subjects' video and written diaries, researchers noticed that two weeks of Internet deprivation affected social lives and left many feeling bored.
Not surprisingly, the study's sponsors said the results provide a good opportunity for marketers.
