Originally posted by: Ornery
Probably the same reason they pay mega bucks for interconnect cables... sucked into marketing hype!
While I agree with your overall sentiment, fortunately engine oil is one of the things that there is at least some truth to the marketing claims... most of the time.

lol..
The thing people need to realize is that just because it's synthetic doesen't mean it's better. There are certainly ultra-refined conventional oils that are better than cheap synthetics *coughwalmartsupertechfullsyncough*. Just something to think about.
You also have to remember that you absolutely cannot compare oils made by the same company of different weights, let alone oils made by different companies of the same weight. Might have to read that a couple of times.. lol
In the world of oils, "you get what you pay for" is very true. That's just how it works. It costs a lot of money in R&D, and requires a lot of specific knowledge in the additive package formulation areas to make a high end synthetic. That's why they're more expensive.
Whether they're worth it to
you or not, depends on you.

With the high end synthetics, if you're looking to save money.. they probably aren't for you, because it takes extra effort in the form of oil analysis to really see the $$ savings. Otherwise you have to short change yourself and change the oil early because you just don't know. Either that or you can assume its OK, but risk actually wearing your engine more.
If I ever had a brand new car, I probably would, otherwise.. meh.
I run Mobil Delvac 1300 Super 15W-40 in both my Dad's Camry and my 1/2ton Chevy PU(with fairly high performance V8, as
Heisenberg puts it.

).
It's a highly refined conventional oil, meant for diesels. It has excellent shear stability(4.40; resistance to thinning), and a top of the line TBN of 12.. standard stuff for big diesels, which are much more demanding than our gasoline engines.
Best of all, it's less than 6$ a gallon at Wal-Mart.

It has the best price/performance ratio I've found in my limited search thus far.
When my dad had this engine built and put into his truck, the guy told him to run Castrol synthetic and just change it every year

roll).
Well, my dad, being.. not so automotive inclined.. didn't change the oil for the first YEAR! :Q That's right. He had break-in oil in that poor engine for about 8,000 miles. I think I nearly shat myself.
There's some nasty sh!t under the valve covers. I'm sure it needs a thorough tuneup and engine flush. I just haven't had the money to do much with it lately.. heh
Oh, but I guess I don't really count since we do plan on keeping our cars for as long as possible, lol..