- Jul 20, 2001
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I did a search real quick and didn't find anything. Sorry if this is a repost:
I read this in my GMR magazine. Here is the article:
Back in 2000, nVidia was flush with cash and on top of the world. It was leading the 3D graphics card race by a mile, and on top of that, it designed custom graphics chips for Xbox. Now, things ain't looking quite so green for the Big N. Longtime upstart ATi has been knocking at the door with its graphics powerhouses, the Radeon cards, and now comes the final insult: Microsoft has signed up ATi to deliver the 3D chip for the next Xbox.
Already a bunch of rumors about what's in store for the next Microsoft console have been floating around--namely, TiVo-like functionality and a huge hard drive. So, this move makes lots of sense, considering ATi's All-in-Wonder TV tuner/graphics cards are becoming a staple of media-ready PCs. As a supplier of PC cards, GameCube's 3D chip, and now the new Xbox chip, ATi is angling to become the prime player in the graphics card industry.
Robbie Bach, senior vice president of the Home and Entertainment Division at Microsoft, has this to say on the matter: "We selected ATi after reviewing the top graphics technologies in development and determining that ATi's technical vision fits perfectly with the future direction of Xbox." Translation: Those crazy Canucks can deliver a buttload of powerful graphics cards for less than nVidia can. Word, Robbie.
-Darren Gladstone
Interesting.
`K
I read this in my GMR magazine. Here is the article:
Back in 2000, nVidia was flush with cash and on top of the world. It was leading the 3D graphics card race by a mile, and on top of that, it designed custom graphics chips for Xbox. Now, things ain't looking quite so green for the Big N. Longtime upstart ATi has been knocking at the door with its graphics powerhouses, the Radeon cards, and now comes the final insult: Microsoft has signed up ATi to deliver the 3D chip for the next Xbox.
Already a bunch of rumors about what's in store for the next Microsoft console have been floating around--namely, TiVo-like functionality and a huge hard drive. So, this move makes lots of sense, considering ATi's All-in-Wonder TV tuner/graphics cards are becoming a staple of media-ready PCs. As a supplier of PC cards, GameCube's 3D chip, and now the new Xbox chip, ATi is angling to become the prime player in the graphics card industry.
Robbie Bach, senior vice president of the Home and Entertainment Division at Microsoft, has this to say on the matter: "We selected ATi after reviewing the top graphics technologies in development and determining that ATi's technical vision fits perfectly with the future direction of Xbox." Translation: Those crazy Canucks can deliver a buttload of powerful graphics cards for less than nVidia can. Word, Robbie.
-Darren Gladstone
Interesting.
`K
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