Xbitlabs: AMD Expects Next-Gen Chip to Cut Power Consumption by Half

[GammaLaser]

Can I get a link to your source, Nemesis 1? Why would they deliberately sacrifice the performance crown to anyone that makes a 35-45w "normal" mobile part?

http://www.brightsideofnews.com/new...is-intel-commits-to-ultrabooks2c-tablets.aspx

However I take this to mean not that they are abandoning the 35+W segment but rather that they expect to see increasing shipments of CPUs at much lower TDP's, assuming that their ultramobile product strategy is successful.

Until now notebook processor TDP for standard models was at about 25W since Intels Centrino push but later rose to the 35W - 45W range to accommodate for dual- and quad-core CPUs as well as integrated graphics capabilities that were previously budgeted in the chipset TDP.

With their Ultrabook move, Intel aims to move notebook CPUs into the 10W - 15W range. By the end of 2012 they target to make up 40% of notebook shipments with this product category.

 

[Nemesis 1]

Can I get a link to your source, Nemesis 1? Why would they deliberately sacrifice the performance crown to anyone that makes a 35-45w "normal" mobile part?

I don't need a link to prove a true. You however need a link to prove a false . Intel clearly said . When they introduced 22nm trigate that they would cut power consumption by 50% + in the mobil sector . If 22nm trigate can do the same clock at half the powe usage as intell states thats 17.5 watts on a normal mobile cpu . But intel also can increase speed and run at present 35watt. mobile cpus. This is in fact old news and shouldn't have been mentioned in a thread were AMD is saying me to . Just like they did when intel introduced High K metal gates.

http://www.youtube.com/watch?v=rHeJezOLvEI

 

[LOL_Wut_Axel]

http://www.brightsideofnews.com/new...is-intel-commits-to-ultrabooks2c-tablets.aspx

However I take this to mean not that they are abandoning the 35+W segment but rather that they expect to see increasing shipments of CPUs at much lower TDP's, assuming that their ultramobile product strategy is successful.

That doesn't prove anything, to be honest. The main mobile CPUs are still 35W TDP then, and will probably continue to be so for some time.

Their 40% of all mobile CPU shipment statement is based on what will become failed predictions. Manufacturers are pricing the ultra-portables based on the ultra-book concept over $1000. They won't sell, especially with the new 11" MBA (the first ultrabook) being $1000.

Their expectations are based on a segment which hasn't proved it will have market penetration. They're targeting a niche (ultra-book) of a niche (ultra-portables).

 

[Rifter]

more PR crap to try and stop everyone from freaking out about BD being late and slow.

Even if this is true its going to take them years to break back into the mobile market, with the absolutly horrible battery life of AMD chips over the last few years no one is going to think AMD in a notebook is a good idea for a long time. They are going to need to prove themselves for a while before the general public figures out they arnt power hogs anymore.

 

[carnage10]

*yawn*
How about you get your 3 year delayed current gen out the door before marketing your future cpus?

 

[Riek]

*yawn*
How about you get your 3 year delayed current gen out the door before marketing your future cpus?

Actually this is good... This would mean that their next gen will be launched on time or not far from it. If they invest all their efforts in fixing 32nm for their current BD they won't have any follow up the year after....

 

[darkswordsman17]

We still have to see Bulldozer's performance, but pushing down the clock speeds (or pushing their turbo in the other direction, where it is aggressive at downclocking and aimed at keeping heat to a minimum), plus pairing down the GPU (maybe to a level closer to Intel) would likely have a big impact. Maybe they're also making strides at gating the GPU too.

Actually Bulldozer cores paired with VLIW4 alone should probably be decently more efficient than Phenom and VLIW5 of Llano.

more PR crap to try and stop everyone from freaking out about BD being late and slow.

Even if this is true its going to take them years to break back into the mobile market, with the absolutly horrible battery life of AMD chips over the last few years no one is going to think AMD in a notebook is a good idea for a long time. They are going to need to prove themselves for a while before the general public figures out they arnt power hogs anymore.

I see this more as them bolstering their APUs. This is aimed squarely at OEMs. Also, er, WTF are you talking about? Llano's battery life figures are already competitive to Intel.

Actually this is good... This would mean that their next gen will be launched on time or not far from it. If they invest all their efforts in fixing 32nm for their current BD they won't have any follow up the year after....

Considering that Trinity is based on Bulldozer and their already established GPU architecture, getting Bulldozer right from the start would be significant for it. In fact, I think that might be the biggest reason AMD is making sure to take their time, botching Bulldozer could hurt Trinity a lot. Likewise, they might be fixing issues with 32nm which could again have a big impact on Trinity. Plus, since they're different markets, it wouldn't be like they released one and then a short while later released its replacement. I wouldn't expect enhanced Bulldozer until about the Fall (like around the time we'll likely see Bulldozer), while I'd expect Trinity to be getting to OEMs in the spring so they can have products based on it in the back to school time frame (like Llano).

 

[Idontcare]

more PR crap to try and stop everyone from freaking out about BD being late and slow.

Even if this is true its going to take them years to break back into the mobile market, with the absolutly horrible battery life of AMD chips over the last few years no one is going to think AMD in a notebook is a good idea for a long time. They are going to need to prove themselves for a while before the general public figures out they arnt power hogs anymore.

I see this more as them bolstering their APUs. This is aimed squarely at OEMs. Also, er, WTF are you talking about? Llano's battery life figures are already competitive to Intel.

Based on your response, I can only conclude here that simply you did not read the text you quoted.

Rifterut is not denying Llano's capability, he's saying it will take time before Llano's attributes displace the mindshare legacy generated by its predecessors.

 

[darkswordsman17]

Based on your response, I can only conclude here that simply you did not read the text you quoted.

Rifterut is not denying Llano's capability, he's saying it will take time before Llano's attributes displace the mindshare legacy generated by its predecessors.

Eh, if you say so. How he worded it I thought seemed to indicate otherwise. Mainly saying years to get back into when they're already there. I also think it sounded like he was saying that Trinity would be the first of them even starting to do that.

 

[Idontcare]

Eh, if you say so. How he worded it I thought seemed to indicate otherwise. Mainly saying years to get back into when they're already there. I also think it sounded like he was saying that Trinity would be the first of them even starting to do that.

more PR crap to try and stop everyone from freaking out about BD being late and slow.

Even if this is true its going to take them years to break back into the mobile market, with the absolutly horrible battery life of AMD chips over the last few years no one is going to think AMD in a notebook is a good idea for a long time. They are going to need to prove themselves for a while before the general public figures out they arnt power hogs anymore.

The tense is clearly "present tense" as in what AMD offers now.

It will take time, despite their current offerings, before the current perceptions are materially impacted.

 

[soccerballtux]

http://www.xbitlabs.com/news/other/...en_Chip_to_Cut_Power_Consumption_by_Half.html



You think this is just going to be based on lowered clockspeeds to reign in the power-consumption, or more selective binning of low-Vcc chips, or are they banking on some serious 32nm process tech improvements over the next 12 months before Trinity is released?

I think its much improved power management on the order of shutting cores off, and 32nm process power savings.

 

[Rifter]

The tense is clearly "present tense" as in what AMD offers now.

It will take time, despite their current offerings, before the current perceptions are materially impacted.

you are indeed correct idontcare in what i was trying to say.

I was referring to older tech AMD has been using in the mobile sector for the past 3-5 years. llano is brand new and most of the general public is not even going to know what llano is let alone that its better than what amd had last year, they are going to see AMD and think bad battery life cause thats the way iot was for so long.

Its going to take time for AMD to break back into the mobile market, core2 then mobile core i series was the way to go for so many years it will take AMD time to convince people they have it together again as far as battery life in concerned.

The general public(ie most purchasers) doesnt pick up on tech advances nearly as fast as us enthusiast do. I would have no issue buying Llano laptop but i can guarantee you any joe public who doesnt know DDR3 from IDE who got burned with a mobile athlon chip 2-3 years ago is going to steer well clear of mobile AMD for a while.

 

[Makaveli]

Just wanted to let you guys know this is a great thread!

 

[TuxDave]

http://www.xbitlabs.com/news/other/...en_Chip_to_Cut_Power_Consumption_by_Half.html



You think this is just going to be based on lowered clockspeeds to reign in the power-consumption, or more selective binning of low-Vcc chips, or are they banking on some serious 32nm process tech improvements over the next 12 months before Trinity is released?

I vote for all of the above. They're probably going to a lower power process centered around a lower voltage and clock frequency. That and they'll be telling all the designers to cut power where ever they can.

 

[beginner99]

That doesn't prove anything, to be honest. The main mobile CPUs are still 35W TDP then, and will probably continue to be so for some time.

Their 40% of all mobile CPU shipment statement is based on what will become failed predictions. Manufacturers are pricing the ultra-portables based on the ultra-book concept over $1000. They won't sell, especially with the new 11" MBA (the first ultrabook) being $1000.

Their expectations are based on a segment which hasn't proved it will have market penetration. They're targeting a niche (ultra-book) of a niche (ultra-portables).

If MBA was a windows based laptop I would have already bought it. It's just the kind of laptop I'm looking for. However I'm going to make a prediction now:

All windows based ultrabooks will use a 1366x768 screen (instead of 16:10 1440:900 in the MBA) that is the cheapest available = bad TN Panel ultra glossy. Which will make them pretty much useless and similar to 95% of the other unusable crap. Also I predict they won't be much cheaper than the MBA.

 

[Saico]

AMD managed to cut down TDP of c-50 from 9w to 5. I believe they can do the same thing for trinity. They've been focusing on lowering power-consumption for quite a while and this was already proven by their gpu department.

 

[Dresdenboy]

Edited (removed - memory failure )

 

[ed29a]

they are going to see AMD and think bad battery life cause thats the way iot was for so long.

If you think the general public knows what a processor is, what Intel is/does, what AMD is/does, what Google is/does, what any (insert technology related thing here) is/does then I have a bridge for sale you might be interested in ...

 

[Rifter]

If you think the general public knows what a processor is, what Intel is/does, what AMD is/does, what Google is/does, what any (insert technology related thing here) is/does then I have a bridge for sale you might be interested in ...

I think they will know if they bought one in the past and it sucked and all there firends laptops didnt suck for battery life. Especially since most laptops have there specs printed on them.

I have a buddy that wont buy AMD because 15 years ago he had major issues with a PC chips motherboard in a AMD system he had, he still hold a grudge against AMD to this day even though it had nothing to do with AMD and he doesnt know computers at all. He only knew it was a AMD CPU when i told him and even though i explained it was a motherboard issue he doesnt care.

People remember when something burns them.

 

[ed29a]

I think they will know if they bought one in the past and it sucked and all there firends laptops didnt suck for battery life. Especially since most laptops have there specs printed on them.

You assume that
1- They know what a CPU is.
2- They can associate the name AMD with CPUs instead of mixing them up with the Dolby Sticker or NVidia graphics sticker. Hell, I'd wager they'll blame NVidia more because they think the graphics is 'slow' when they use their computers.
3- They actually understand all the techno babble on some stickers that describe CPU speed, memory and all that.
4- They know what's inside computers, even if it's a simplistic way like: hard drive, CPU, graphics card and not more details like dual core i330M or 1333 bus, etc.

They'll say: "This Dell laptop is slow! I am not buying Dell again!". Again, if you believe that the average computer buyer consumer knows anything about computer hardware, I have many bridges for sale ...

I have a buddy that wont buy AMD because 15 years ago he had major issues with a PC chips motherboard in a AMD system he had, he still hold a grudge against AMD to this day even though it had nothing to do with AMD and he doesnt know computers at all. He only knew it was a AMD CPU when i told him and even though i explained it was a motherboard issue he doesnt care.

People remember when something burns them.

Had you not told him it was an AMD CPU, he'd probably never bought that brand computer again, proving my first point that consumers don't know jack.

 

[sm625]

I dont see how people got burned by AMD notebooks over the past few years. Sure some of them ran hot but its not like nvidia where the solder joints actually cracked. You get what you pay for. If all you got is $400 to spend on a notebook, usually an AMD is the better deal. If someone wants to spend $800 on a notebook that is their problem when 3 years from now I'm able to buy the same thing for $400. Look at the deals you can get for $330 to $350 right now. By Black friday we gonna have llano and sb pentium notebooks under $300.

 

[aphelion02]

People may not know that their laptop has an AMD cpu, but they will remember that it doesn't have the "Intel Inside" sticker that they are used to. The millions Intel poured into their brand image is not to be scoffed at.

 

[Nemesis 1]

Actually this is good... This would mean that their next gen will be launched on time or not far from it. If they invest all their efforts in fixing 32nm for their current BD they won't have any follow up the year after....

Actually these test were a bit differant than normal power consumption benchies . The llano did show fair power usage . But if you don't use graphics as part of the cpu metric . You will see that llano is a power pig. Work done in 8 hours on an intel SB will blow llano out of the water . Its called HP. Horse power . Define . The amount of work completed in a given time frame. Same applies to power efficiency . The amount of work completed in a given time. Llano is a power hog comparred to SB when it comes to power efficiency.

 

[Nemesis 1]

AMD managed to cut down TDP of c-50 from 9w to 5. I believe they can do the same thing for trinity. They've been focusing on lowering power-consumption for quite a while and this was already proven by their gpu department.

You mean AMD cut the chips performance to reach 5w. This is an accomplishment . Not ! Its the same as intel does with atom . No microarch change just. respin of same old chip. intel not to its credit did little on the 32nm Atom to improve it. It will be seen as a massive error in the near future on intels part.

 

[Rifter]

I dont see how people got burned by AMD notebooks over the past few years. Sure some of them ran hot but its not like nvidia where the solder joints actually cracked. You get what you pay for. If all you got is $400 to spend on a notebook, usually an AMD is the better deal. If someone wants to spend $800 on a notebook that is their problem when 3 years from now I'm able to buy the same thing for $400. Look at the deals you can get for $330 to $350 right now. By Black friday we gonna have llano and sb pentium notebooks under $300.

except you were able to get a core2duo laptop for the same price as a AMD with a decent CPU and the core2 would give you way better battery life while having the same or better CPU power. Obviously llano has changed this. I was talking about battery life not literally being burned even though the AMD chips did run really hot as well.