WTF? BMW dropping "The Ultimate Driving Machine" tagline

[NFS4]

S T U P I D

 

[dandruff]

WTF! I hope its a hoax ...

 

[gregshin]

i hope so i never liked that slogan for them

 

[BrokenVisage]

Maybe they should try "The Ultimate Status Symbol Automobile"

 

[bacon333]

baaaad move

 

[bozack]

Ironic I just posted about this on another forum I frequent, here is my post...


Anyone else see the new BMW ad... Where they have a heading to the effect of match the automaker with their parent company and then on the left is a list of auto makers (Lexus, Infinity, Audi, Volvo, Mercedes, BMW) and on the right the companies (Toyota, Nissan, Volvo, Daimler-Chrysler, BMW AG)and below that the caption which exclaims BMW is beholden to no larger parent company and because of this can make decisions which are bold and progressive (I am guessing Bangle)...

This struck two nerves with me...

1. wonder if certain other markets will follow suit and even though they have inferior products and or prices (not the case in BMW) will tout their independance over their tangible attributes

And

2. It seems to be focusing attention away from the end product and or service and putting much more emphasis on the "spirit"...I guess for their target market this might have an effect but I was always under the impression that when buying autos consumers tried to be much more informed...wonder if they realize they are losing out to brands which offer more reliable vehicles for better prices and are also seen as "luxury"

Any thoughts would be appreciated, seemed like a bit of a pot shot to me that focused little on quality and or performance.

Thanks

Here is an article on the subject...

<a target=_blank class=ftalternatingbarlinklarge href="http://www.businessweek.com/autos/content/may2006/bw20060505_260847.htm?chan=autos_autos+index+page_news ">http://www.businessweek.com/autos/conte....htm?chan=autos_autos+index+page_ne
s </a>

 

[z0mb13]

dumb move

 

[jagec]

This goes along with some of the other mistakes they've made, like hiring Chris Bangle, the X3 and X5, and a sub-2L 3-series.

 

[OS]

maybe they got sued for false advertising :laugh:

 

[imported_LoKe]

Originally posted by: jagec
This goes along with some of the other mistakes they've made, like hiring Chris Bangle, the X3 and X5, and a sub-2L 3-series.

The X5 was a piece of fvcking crap. At least one of those came in every week because it overheated and warped the block.

 

[Britboy]

There was a 'brought to you by' spot on NPR this morning for BMW, the verbiage was something like - 'No ideas were hurt during the making of this commerical'. I thought WTF?!?! Which idiot came up with that? What are they trying to say for gawds sake? It came across to me as 'we don't have any ideas'.

 

[bozack]

From what I read in the article 75% of luxury car buyers don't even consider BMW as an option..that is a pretty big ouch..they are still seen as pretentious by many.

Personally I would rather the ultimate driving machine over this new BS.

 

[iwantanewcomputer]

wow...so much worse. BMWs have in many ways gotten worse over the past few years.

 

[Modular]

As a proud owner of an E30 325 and general lover of the late-80's 3-series I vote that this new tag line suxors and the old one was truth...

 

[mwmorph]

Sounds like the Bose tagline.

 

[Tommouse]

Originally posted by: bozack
From what I read in the article 75% of luxury car buyers don't even consider BMW as an option..that is a pretty big ouch..they are still seen as pretentious by many.

Personally I would rather the ultimate driving machine over this new BS.

I wouldn't buy a BMW. They are great cars, but I wouldn't want the stigma of owning a BMW. I don't think people like me make up 75% but I would imagine we would make up 25% or so.

On topic:
I would have stuck with their old slogan, tough to beat that with a stick.