I once knew a guy who made a couple accounts using a fake picture of a guy's highly ripped six pack.
The first account was not only extremely poorly written and vapid, but also highly self-deprecating. He made a very conscious effort to look as unappealing as possible. He even said that his face (not shown in the profile) was really ugly. It was MUCH worse than the fake profile in this article.
The second account was just his normal account with the alternate picture.
They both got tons of messages from women. The first one got women who sounded really dumb. The second one got a lot of messages where the woman actually went at great lengths to explain she doesn't just care about looks and that the message is based on the content of the profile. Suffice it to say, his original profile never got messaged by anyone (I wouldn't say he was especially unattractive either).
Does this say something about women on OKCupid? Not really. You make a particular type of profile to bait people and you'll get a particular type of audience who's drawn in by it. 150 men (ignoring any repeat messages) may seem like a lot but that isn't even remotely close to representative of OKCupid's male membership. It's also not a huge number for a new account to get, especially in an area with a huge population like LA.
The guy I knew who made these fake profiles may have not been especially impressed by the results, but he never drew a conclusion about what women on the site were universally like (although he did want to try to get more ripped as a result..) She really looks like an idiot who can't understand this in her "men of the world" address.
That seems to go against the reality of guys and replies unless the guy reported his income at the $100k or higher mark.
I got a good amount of replies from my ads. I was honest, even admitted I liked computers and crap. Said I disliked watching sports, but liked playing them and that got the most focused replies. This was even when I was overweight or in school full time and unemployed (I went to school again at 30, most of the women I was meeting on campus were really 'girls' fun to play with, but not stimulating).
The key is a decent picture, showing your body a bit without being stupid, being honest or at least honest enough that you can pull off in person.
That said my friends that were lawyers, doctors and business owners that put pics of their homes, cars, boats and listed their incomes got tons of replies. They were also in shape though mostly. One that was a real fat-fuck seemed to get the most chicks though, I think he dealt in cocaine and stuff though. I stopped hanging out with them when just weird shit would happen like phone calls that sounded violent and random traffic stops when we were out.