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Woah! Tivo Corporate can track what you rewind!

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Now all you who rewound and watched it again on your TiVo should start looking for the targeted marketing based on your rewind. Your mailbox will soon be full of offers for Playboy, for Janet and Justin's albums, for nipple jewelry and for new TiVo remotes to replace the one you wore out.

Actually I'm unclear how they measured this, if it is a statistic reported back by the unit, if it can be turned off or if it was based on preestablished telephone sampling. Sure sounds like it was reported by the hardware though in most of the reports I heard.
 
Has anyone ever seen or read in their owner's material about this "function" that does this? I'd be interested to see how this process works. Seems shady to me, although I've never owned a TiVO before either.
 
I know they track what you record but they swear it's anonymous. Of course it's all "hidden" and not discussed in the owners manual. I love my Tivo so much I don't care.
 
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