The whole issue is really playing with perspectives, without defining the play.
In the automotive business no serious commentator will analyze a simple Entry Level Sedan, as a prospective candidate for the Indy 500.
In the computer business there is no adequate etiquette in this matter. Almost every writer likes to make big wave, and make it as freighting as possible without defining the level of service that they are dealing with.
As an example one should not write about security issues of a commercial bank, insinuating that this suppose to be the concern of every one who uses computer access.