You can keep your personal files and apps, even though it implies you cant. I think when I initially upgraded from Windows 7 to Windows 8, it just said personal files. Then the wizard did a couple of things, and then it was back to that screen. I dont remember exactly what I did, but it was akin to saying no and choose something else, then there was an option to save personal files and apps. For the most part, everything worked. Maybe too well, as it kept Microsoft Security Essentials and Geforce Experience, which caused some problems when I installed 8.1.