There is no Ultrabook market, I've been trying to hammer this home through the whole thread but nobody seems to understand. They have not caught on outside of a small niche, and probably never will. The Air is mildly successful only because it's an Apple product, and as such some people seem to be willing to pay the premium. Also it runs OS X without any arm-twisting.
If the Surface Pro is trying to take some percentage of the Ultrabook market, it's going to sell very poorly indeed. The entire ultrabook market is smaller than the number of Nexus 7 tablets sold, for example. It's the wrong market to focus on if you want to launch a successful product.
LOL.. You really dont have a clue what Enterprises are looking for.
We have TONS of interest in a super portable MS based tablet PC.
The Ultrabooks just were not attractive enough to buy other than the weight savings.
But now we have the tablet format which everyone wants with the same power and even less of a form factor than the Ultrabooks have ( minus keyboards attachments) and people especially in Enterprise level IT are paying attention.
Things are changing.
the Ipad and other tablets got people hooked on that form factor and the touch experience.
People want a Windows Experience with that same form.
This is going to be huge for Companies with road warriors and for Execs that dont want to lug a laptop but have been using ipads etc with gotomypc.. now they can carry 1 device and it will be domained and have office already on it no connection for RDP/GTMPC needed.
Our CEO is waiting on a sample of the Pro from MS for evaluation with the expectation of buying 2000 of them.
If that is just my medium sized company I know the giant Oil Companies down here that I have worked for the past that are Platinum Level MS Partners will want them as well.