- Aug 24, 2001
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VGChartz notices a blurb at the bottom of an article in the Financial Times about the production costs for the Wii dropping 45%. That's about $137.50 for each Wii.
This is interesting to note because Nintendo recently announced that they were raising the cost of the Wii to retailers in Europe because of the Yen-Euro exchange rate.
Of course, as long as the Wii is selling like crazy, Nintendo doesn't have a reason to drop the retail price of the Wii.
Screen Digest questions the analyst who made the 45% claim.
Analyst fight!
This is interesting to note because Nintendo recently announced that they were raising the cost of the Wii to retailers in Europe because of the Yen-Euro exchange rate.
Of course, as long as the Wii is selling like crazy, Nintendo doesn't have a reason to drop the retail price of the Wii.
Screen Digest questions the analyst who made the 45% claim.
Ed Barton, games analyst for Screen Digest, tells Edge that it?s practically impossible to accurately analyse how much a console?s manufacturing costs have been cut. ?No one outside of Nintendo knows how much the company pays for all its components,? he says.
He did state, however, that the Wii is not made up of cutting-edge or scarce components, such as a Blu-ray diode, but in fact relatively common components which Nintendo has been able to order in bigger volumes.
?It?s a reasonable assumption that manufacturing costs have dived a bit,? he says, ?yet the effect of a cut in manufacturing costs hasn?t exactly shown up in Nintendo?s recent financial results.?
Here, Barton is referring to Nintendo?s financial posting back in January [pdf], where the company reported a sharp profit decline of 18 percent due to the strong Yen which has stung Japan?s export trade.
Nintendo also expected its net income to shrink from previous projections,? ?down from? ?$3.8? ?billion? ?to? ?$2.55? ?billion?; ?down a third on original expectations and? ?falling? ?over? ?10? ?percent year-on-year.
?Now, if Nintendo has managed to cut its manufacturing costs so dramatically, like down 45 percent over the two years since launch, then I?d suspect we?d be seeing these negative results partially offset.?
Barton adds that, if a lifetime reduction in manufacturing costs is anywhere near the 45 percent mark, then the impact of this will be obvious in Nintendo?s operating profits during its next quarterly financial posting.
?Also, given that Nintendo has just raised the trade price, I think a company flip-flopping on prices so quickly would not demonstrate the most confidence in what one is doing in the marketplace,? Barton adds. ?Maybe it could happen in Japan, if supply has truly equalled demand.?
Analyst fight!