Originally posted by: theprodigalrebel
Because it would lead to lots of people joining in, spreading the word...setting up franchises.
Tyler Durden doesn't like franchises. Jack doesn't like franchises.
(Mentioned during Bathtub scene) When Jack the Narrator was growing up, his Dad deserted his family, left town, married someone new and had kids, started a new family - he repeated the process every 3 years or so. Tyler says, "He's setting up franchises"
Franchises. They hate franchises.
Edit:
JACK
Oh, yeah.
(nodding)
I didn't know my dad. Well, I knew
him, till I was six. He went and
married another woman, had more kids.
Every six years or so he'd do it
again -- new city, new family.
TYLER
He was setting up franchises.