http://www.theautochannel.com/news/2005/06/01/110786.html
GM Offers Employee Discount to Everyone
DETROIT, June 1, 2005; For the first time in its history, GM is offering its employee discount to everyone who takes delivery of a new 2005 GM car or truck from June 1 through July 5, 2005.
"Our employees are extremely proud of the company they work for and the products they build,"
said Brent Dewar, GM North America vice president of Marketing and Advertising. "In recent months there has been plenty of news about GM, but not enough said about our industry leading product line-up. We want to bring the focus back to what drives our business -- great cars and trucks. This program gives everybody a chance to drive the vehicles that we drive and pay the price that we pay.
"It also is a great opportunity for America to experience high quality vehicles such as the Chevrolet Malibu, GMC Sierra HD and Chevrolet Suburban, which were the highest ranked Entry Midsize, Heavy Duty Full-Size Pickup and Full-Size Sport Utility Vehicle in Initial Quality in the recent J.D. Power and Associates 2005 Initial Quality Study or one of our 19 models that achieve at least 30 miles per gallon fuel economy on the highway," Dewar added.
The 'GM Employee Discount for Everyone' provides consumers with a great price right up front. Prices are prominently displayed on eligible vehicles at participating GM dealerships and take into account available rebates, but exclude taxes, title and dealer fees. Consumers also can confirm the price of a specific vehicle by entering the vehicle's VIN number on http://www.gmbuypower.com .
"We firmly believe that once consumers have the opportunity to drive a GM vehicle, they'll know what we, and millions of loyal GM customers, already know about the value represented by the cars and trucks that we build," Dewar said. "The 'GM Employee Discount for Everyone' provides very simple, very compelling prices for consumers and clarity regarding the final purchase price. We believe it will cut through the clutter of all the other offers currently in the market. This is what we mean when we say we want to offer a transparent total value proposition to our consumers."
The 'GM Discount for Everyone' program includes all 2005 GM cars and trucks, except for Chevrolet Corvette and GMC medium duty trucks and is compatible with most other incentives currently available.
The program will be supported by significant broadcast, print and online media featuring GM employees. Advertising will begin on June 3.
Facebook
Twitter