Why the hell do we need CARBONATED MILK?

murphy55d

Lifer
Dec 26, 2000
11,542
5
81
This is a CNN article from last month(i searched, nothing came up), a co-worker of mine told me about this and I thought he was full of crap. He found the article and emailed it to me.

Sounds horribly disgusting. What do you think?

http://www.cnn.com/2003/EDUCATION/09/01/carbonated.milk.ap/

MILFORD, New York (AP) -- Adding bubbles to milk is tricky. Pump in too many, and it foams over. Add too few and why bother?

George and Mary Ann Clark, husband-and-wife entrepreneurs, have spent the past seven years trying to find the balance. Last week, they started production on a carbonated milk-based drink called Refreshing Power Milk -- RPM -- and they already have orders coming in from school districts.

Mary Ann Clark, a registered nurse, said she was pained to see children drinking cola and shunning milk when she worked in schools so she decided to do something about it.

"If you take water and add carbon dioxide to make soda, why can't you do that with milk?" she asked.

She and her biochemist husband started work on a carbonated milk drink in 1996 and founded Mac Farms Inc. in 1998. The company already sells eMoo, another carbonated milk drink. On Wednesday, in a factory with a barn-red roof and purple-and-yellow cow out front, the first batch of RPM was bottled.

The Clarks combined water and powdered milk to create a slightly fizzy, mildly milky-tasting drink with the nutritional value of skim milk and 40 percent of the recommended daily amount of calcium.

Each 12-ounce serving contains 90 calories and 12 grams of sugar, compared to 150 calories and 40 grams of sugar in a 12-ounce can of Coca-Cola. RPM contains 9 grams of protein compared to none in a can of Coca-Cola, but is higher in sodium: 115 grams to 52 grams per 12-ounce serving.

The flavors: vanilla cappuccino, Brazilian chocolate and chocolate raspberry.

Researchers at Cornell University had been looking for ways to extend the shelf life of dairy products using carbonation when the researchers teamed up with the Clarks several years ago.

Joe Hotchkiss, chairman of the Department of Food Science at Cornell University, said the drink was designed to attract people who like soda.

"People consume food based on their sensory properties, taste, what kind of emotional feelings it gives them," said Hotchkiss. "Our role is to provide that similar kind of satisfaction in foods, but also couple that to foods that are more nutritionally sound."

 

richardycc

Diamond Member
Apr 29, 2001
5,719
1
81
I had some chocolate milk soda down in NY once, it was nasty! it had a "do not shake" warning on the bottle.
 

Rubicante

Senior member
Sep 11, 2003
273
0
0
I don't like regular milk... but chocolate milk can be good. That whole carbonation thing just throws it way off... I can't even imagine what that would be like, except for maybe if you have a frothy glass of milk, which i can't stand, chocolate or no.
 

SagaLore

Elite Member
Dec 18, 2001
24,036
21
81
Originally posted by: murphy55d
I'm just amazed that schools are already lining up to get this crap.

If she didn't like to see so many kids drinking soda, she should have spent all these years trying to ban soda from schools. I wish more kids ate their vegetables but I'm not going to try and chocolate coat them.
 

WinkOsmosis

Banned
Sep 18, 2002
13,990
1
0
Maybe if we had carbonated milk in the early 90s, your fat ass would have drunk it instead of soda and wouldn't be so lardy.
 

lilFajita

Golden Member
Aug 2, 2002
1,313
0
0
kinda sad that you have to carbonate something so that you can trick kids into drinking it. Anyway, I don't like coke because its carbonated, I like it because i like the flavor. weird.
 

edmicman

Golden Member
May 30, 2001
1,682
0
0
don't people drink pop because of the caffeine and sweet taste? who the heck drinks it for the fizziness?? might as well market carbonated water to kids too for its nutritional value