All you're discussing is who would be the owner of the dealership. The auto manufacturer is not going to invest millions in a dealership and not need or expect a return on that capital.
What's the benefit of a corporate owned dealership?
You guys think dealers are scummy, well what's the corporate manager sent to run the corp owned dealership going to be like?
Fern
The return on the capital is in the overall profit of the manufacturer, already manufacturers put millions into private dealerships (generally through investment matching schemes, the dealer puts in 500K and the manufacturer puts in 500K) what return do they get on that? They get a place to sell their vehicles.
The advantage of manufacturer owned outlets is in the economies of scale, instead of each independent dealer needing to reproduce a bunch of components (part sourcing agent, finance manager (who's primarily responsible for dealing with the banks, not customers), stock manager, etc.) many of those jobs can be centralized and a small team would handle the needs of dozens or hundreds of dealers in a region, likewise with IT costs. This is why the large auto groups are more profitable than small single lot dealers, they aggregate the load better, and why places like Autonation and Carmax have been putting the squeeze on the mom and pop used car dealer.
Not to mention that dealers force the service center to produce at 40-60% gross margin in order to make up for the low 5-8% margin on the sales. Since the manufacturer would include the sales costs in the total product margin, that situation would no longer be necessary, and repair costs could be reduced to more competitive with independent repair shops. This would mean savings for those who pay for dealer maintenance, but more importantly savings for insurance companies, and hence drivers.
It's an even better deal for the employees (disclaimer my father has been an automotive painter for over 25 years) who would get the benefits of working for a large corporation with a strong bargaining position, especially for things like healthcare which adjust rates based on the size of the risk pool.
Also I don't *think* car dealers are scummy, 20 years of watching how multiple dealers in multiple locations have treated employees make it a known fact to me.