Why is there NDA?

[LukFilm]

I was thinking about it and couldn't come up with a reason. Why wouldn't companies let consumers know about their latest technology ASAP and steal some sales from their competitors? Anyone?

 

[Gunbuster]

uhhh so competitors dont steal from them

 

[Noriaki]

<< uhhh so competitors dont steal from them >>

Yeah pretty much.

 

[gsaldivar]

&quot;...Why wouldn't companies let consumers know about their latest technology ASAP and steal some sales from their competitors? ...&quot;

Well, not only would people stop buying their competitors' products, they would stop buying their own as well...

Nobody likes to get stuck with old technology - and for that reason, products that are in the pipeline are kept under wraps to a certain extent.

If you knew of every product currently in development - what reason would you have to buy what's on the shelves today?

🙂

 

[Fenix793]

<< If you knew of every product currently in development - what reason would you have to buy what's on the shelves today? >>



I wouldn't say that becuase there is always demand for products. If you always knew about upcoming products you'd probably buy something that was out at the time anyway. You could always wait but then you'd never buy.

 

[gsaldivar]

&quot;...I wouldn't say that becuase there is always demand for products. If you always knew about upcoming products you'd probably buy something that was out at the time anyway. You could always wait but then you'd never buy...&quot;

Sure... I realize this isn't a clear-cut issue.

I'm just pointing out one of the reasons why NDA's exist. I'm pretty sure this sort of thing has been studied at length by corporations - presumably they've found that by limiting who has access to the products &quot;in the pipeline&quot;, they have the best chance of maximizing current and future sales. 🙂