I mean the Seasonic Platinium and Gold series. The G series have true 12V power also and are not so expensive and have 1 of the best low load efficiencies(75% at 22,5W),the 660W Platinium also(76% at 22,5W).
I think a lot of us favor Seasonic, and some like myself tend to do it now because we're lazy about searching for more recent comparison reviews.
If the reviews are done well under serious lab testing, there will be a relative assessment of voltage ripple and other electrical factors. This tipped me toward Seasonic back in '07. I'm sure, by now, that other PSU makers are trying to improve their products.
Generally, some published magazine PSU power-guides had noted that warranty-period mattered more for this item than other components, and many have suggested that the weight of the unit says something about its quality. These ideas are at least six or seven years old.
Then there's "picking the right wattage." Many of us use the "Extreme Outervision PSU calculator." You simply go down the list, select processor and motherboard type, input your overclock expectations, SSDs, hard disks, optical drives and myriad other facts, and it generates a result.
But the result assumes that your system is running full-bore at load, with draws by all the components at peak simultaneously. When you add in other components you don't plan on buying right away -- just to make accommodation for "expansion," the calculator gives you an even higher result in watts.