- May 29, 2007
- 5,235
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It seems to me that the older you get, the less relevant "popular music" becomes. Even the music awards and musical talent shows favor younger performers almost exclusively, while shows like American Idol even actively discriminate against performers over the age of 40 from even participating.
Yet in spite of this, older people are more inclined to buy CDs or music videos on DVD or Blu-ray and spend their cash on music than younger people are who would prefer to steal the music off the internet rather than pay for it or search for a band or concert on YouTube and watch it for free. Older people are also more inclined to pay for digital radio services like Sirius and XM than younger people are, too.
So why is there this huge musical marketing disconnect from younger to older people with regards to how "popular music" is marketed? It's no wonder the music industry sees declining sales on a yearly basis in the USA and even world wide now. They are obviously marketing music to the wrong demographic entirely when an aging 1960's band like the Rolling Stones consistently makes more money on concerts and music sales than most teenager popular music bands make even when combined together.
Justin, Selena and Miley, you one hit wonder has beens are you listening? You are completely irrelevant musically as a young performer after about 2-3 years when you reach your peak in sales, when all the attention deficit teenagers who worship you because you're cute (not because you sing well) move on to more relevant and talented older bands.
And the teenagers so heavily marketed to by the music industry who are losing money also change their favorite bands on a whim just because all their friends like something else now, so there is no band loyalty there at all once they outgrow boy bands or teenaged angst bands and finally move on to more enlightened musical endeavors.
Yet in spite of this, older people are more inclined to buy CDs or music videos on DVD or Blu-ray and spend their cash on music than younger people are who would prefer to steal the music off the internet rather than pay for it or search for a band or concert on YouTube and watch it for free. Older people are also more inclined to pay for digital radio services like Sirius and XM than younger people are, too.
So why is there this huge musical marketing disconnect from younger to older people with regards to how "popular music" is marketed? It's no wonder the music industry sees declining sales on a yearly basis in the USA and even world wide now. They are obviously marketing music to the wrong demographic entirely when an aging 1960's band like the Rolling Stones consistently makes more money on concerts and music sales than most teenager popular music bands make even when combined together.
Justin, Selena and Miley, you one hit wonder has beens are you listening? You are completely irrelevant musically as a young performer after about 2-3 years when you reach your peak in sales, when all the attention deficit teenagers who worship you because you're cute (not because you sing well) move on to more relevant and talented older bands.
And the teenagers so heavily marketed to by the music industry who are losing money also change their favorite bands on a whim just because all their friends like something else now, so there is no band loyalty there at all once they outgrow boy bands or teenaged angst bands and finally move on to more enlightened musical endeavors.
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