First rule of engagement :
You cannot sell your products if you dont have any products in the market.
The APUs were and still are great for Laptops, yet there are only a hand full of AMD Kaveri APU laptops in Germany, USA but none here in Greece. You can only find one or two Dual Core
overpriced Beema/Mullins laptops here. 99% of Laptops are Intel based here.
Second :
Consumer perception
AMD products are known to be inferior (to the average consumer) against Intel/NVIDIA
no matter what.
Not even a single Kaveri OEM laptop (Did anyone knows of the FX-7600p and how powerful it is at 30W TDP ???) review to be found anywhere in the net the entire 2014.
Internet review sites are not going to buy themselves the hardware to review you know, somebody should have to give them a review sample :whiste: ( yes im looking at you AMD not the OEMs)
Third : overpriced low end Laptops
Selling Dual core Beema/Mullins Laptops at Intel Core i3 prices is a no go from the start.
Personally, why even bothered to make a dual core 1.3GHz and let OEMs put them in Laptops in 2014-2015 anyway ???
Hell, Bobcat was 1.6GHz 2-3 years ago.
This only hurt the perception customers have for you.
Forth : The entire product stack was created for the retail DIY market in a time Mobile(Laptops, All in ones) was starting to bloom. When you loose the DIY perception meter due to Bulldozer, you taken the downhill from there on.
Not only that, but most of the average consumer was shifting to Laptops/All in Ones and the high-end Gamers to Intel/Nvidia. That made Desktop DIY AMD market share to take a direct hit.
Did they actually believed high-end gamers would actually give a dime about APUs ??? Yes APUs are fine for OEM PCs/Laptops/AiO but you have to make the distinction, you dont try to sell 100W TDP APUs to the DIY market.
If you cant do both, you only do one of them. It seams to me they are shifting more and more to Mobile and OEMs now.
The only product worth talking about and the one that maybe will make a new start for AMD is Carrizo.
Specifically designed and manufactured for Mobile/All in One as an SoC to reduce cost not only for the Chip each self but to the overall platform. This product should be very competitive in price/performance and perf/watt for Laptops and AiOs. AMD should focus on Mobile(high perf/watt and low cost) more than ever with products like that.
Just my opinion
