It's relatively easy to optimize for AVX2 vs SSE4 capable processors and some of those instructions can net you significant performance gains. When I download Adobe Photoshop, shouldn't I have the option to have a Haswell compliant binary or a Pentium II compliant binary? Or do they do this transparently?
It is a good question, and the fact that such a question exists is proof positive that there is an opportunity on the table here for smaller, nimbler, hungrier companies to step in and take advantage of the opportunity.
Anytime a big company can identify an area of opportunity but elect to not pursue it for the sake of accounting arguments is an opportunity for yet another startup company to rise and eat the lunch of the bigger company.
Every large company that exists today got started by eating the lunch of the, then, industry stalwarts who were too large and lethargic to care to maximize every identified opportunity in the market.
This OP's question, in my mind, represents one such specific opportunity that is being left on the table.
Should you be so lucky as to identify a start-up business that intends to make a name for itself by taking advantage of this opportunity, lob every investment dollar you can muster into becoming an early investor in that start-up because they are going to be the next Microsoft, Google, Adobe, etc. (and please remember to drop me a pm as well so I can partake!)