Originally posted by: GigabyteColin
Hi VirtualLarry,
Sorry you feel that way, but you need to understand that not every user has the same computing needs that you do. Some people do not want to pay extra money for some features they do not need. Do we ignore these customers by only making motherboards with every available feature at a high pricepoint?
First, the Gigabyte SATA2 chip is already on the board - the user is already paying for the functionality (that they are not recieving).
Second - these motherboards (EX38/EX48-DS4) already come at a high pricepoint. They are not inexpensive motherboards. Yet they lack the features of lower-end, cheaper, P35 Gigabyte mobos. (Specifically the 8 SATAs of the P35-DS3R.)
Third, why should I be forced to pay for the DS5 boards, when I don't need the extra (dual) gigabit LAN feature? (Like you say, customers don't want to pay extra for features they don't want.)
Originally posted by: GigabyteColin
Another issue is those SATA controllers from our vendors are not cheap. They cost quite a lot, so it forces us to include the feature as a premium. Every manufacturer is forced to do the same. Some manufacturers go the other direction and use a cheaper lower quality part and then try to pass that off to the consumer instead. We prefer to not go this route.
BUT! The Gigabyte SATA2 chip is already on the board! The user is already paying this premium for the extra chip, and not getting the benefits of the two extra SATA ports that this chip can provide. The space for the extra SATA ports is already silkscreened onto the board too. All that is needed is to solder in the two ports (and that connector is cheap), and uncripple the BIOS.
Originally posted by: GigabyteColin
But these issues aside, we do have the EX48-DS5 that does offer the additional SATA support. The reason why you might not be able to find X38 version because we may have discontinued it in the US. As you may know, the X48 is the same exact chip as X38. X48 are only higher binned versions of the same chip. While Intel does charge us a premium for X48, for the versions that we discontinued for X38, we offer versions of the same for X48, and also usually at the same price that we were selling the X38 for.
I'm glad that the "premium" DS5 boards are either discontinued or unavailable in the US. That's smart marketing. Only ship the crippled boards to us here in the US of A. What, do we not deserve 8 SATA ports or something?
Not to mention, the price premium going from an X38 to an X48 motherboard is huge. Especially since they are the identical chip, just binned higher. I don't need the insane FSB overclocks from an X48, I just wanted a decent high-end board with 6 VR phases for a quad-core, some VR heatsinks, and 8 SATA ports.
Originally posted by: GigabyteColin
Not sure why you need to boycott. For whatever sales reason, right now, I just checked, you can still get an X48 DS4 and DS5 for the same price on zipzoomfly. If there is a product that we produce, that isn't sold in your region, you can always contact your disti or even your local GIGABYTE office and request. Maybe they can help you out.
Best Regards,
Colin
It's because of the non-customer-centric attitude that Gigabyte is displaying here.
Making the customer pay for the chip on board, but not allowing the customer to fully utilize that chip, because the mobo was intentionally crippled, precisely in order to sell the next higher model up.
Whatever happened to giving the customer as much as possible, within a price point? The key here is that I'm not talking about a missing feature, I'm talking about an intentionally crippled feature. The two are quite different. I hope that you will be able to see that.
All I ask for is a hardware rev of the EX38-DS4 mobo, which implements the two Jmicron SATA ports that weren't present on the current board, and an uncripppled BIOS that allows one to use those ports. Thus restoring full functionality to the board.