<< like pyonir said, they are more orthodics than shoes, they are for people with feet problems. I bet you can find the same style without the orthodics for much less. >>
Bingo. This is exactly the reason. NB is one of the few manufacturers who makes running/casual shoes for pronators. I wore NB for most of my life (and still do, although non-pronator) to help correct my Achilles tendons, which were not straight, and improve my flat feet. It used to be all you could get to correct problems like this were clunky, ugly orthopedic shoes, which costed just as much. At least now you can get shoes that will stand up to and be more comfortable during the exercises you have to do to correct your problems.