Why do newspaper websites make you register?

[Throckmorton]

I tried to view the excessive force article a second time, but it wanted me to register!! Apparently a lot of news websites do this-- first visit is unrestricted, then you must register. What is their motivation for doing this?

 

[imported_Tango]

They collect useful data for advertising sales.

 

[Epic Fail]

Information is money.

 

[waggy]

use bugmenot or whatever it is.