Again I will re-iterate. Heat and noise are one of the issues. For everyone who has been quoting me and saying "You are wrong" etc., etc., "look at Baricuda V", etc., etc.... I will again say this. The Baricuda V is ONLY 7200 RPM!!! It is NOT 10k or 15k! Yes it has low noise and low heat, guess why, BECAUSE IT IS ONLY 7200 RPM!
Yes, fluid dynamics are helping out. Yes, it is cutting down on the heat. But it still has not cut them down enough. If you havn't noticed the trend in the desktop environment, the trend is for cooler, quieter systems. Well guess what, 10k RPM drives are much hotter and louder then 7200 drives. With people specifically purchasing drives because of how quiet they are and how cool they run, manufacuteres will not produce a drive that only gets an approx 10-15% performance increase when they get a 30-50% heat and noise increase. Most people today, given the choice, are recommending a drive that is quieter and cooler then one that is hotter and louder, even at the expense of performance. Why did people pay the 50-60% priemium on the IBM DESKSTAR line when they first came out? They weren't the fasted thing on the market, they where close, but they were clearly beat in sustained file transfers. As well as edged out in several other categories. So why did people buy them and pay 50% the going rate for diskspace for them? Because they were quiet.
Same thing right now. Why are people buying the Baricuda V? It isn't the performance king. It probably ranks 3rd or even 4th. So why are people buying them? BECAUSE THEY ARE QUIETER AND COOLER! I can't state this enough. The market is currently in a push for quiet and cool systems. So that means the majority of sales will be because your drive is quiet and cool. The extreme niche market are the only people who are demanding a sacrifice of quiet and cool for performance. Manufacturers want to sell as many drives as possible, not limit themselves to a sub-group of people who want high performance IDE drives. If you want high performance, there already is a SCSI product already built with that in mind. The desktop trend is quiet and cool. Thus the desktop drives are going to focus on quiet and cool.