Why do fonts cost so much?

jiwq

Platinum Member
May 24, 2001
2,036
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So I was making a logo for my site and decided to search fonts.com. Then I noticed their pricing... anywhere from $25 to $100+ for a single font.
Granted that font making is a fairly time consuming process, the pricing of some of the fancier looking fonts can be remotely justified.

But what really gets me is that the $100 fonts are along the lines of Times New Roman and Arial! Do they honestly think people will buy this stuff? It's like selling ice to eskimos.

Even at that, if people pirate the fancy designer fonts, who's going to notice or come after you?
 

drum

Diamond Member
Feb 1, 2003
6,810
4
81
My company uses bondoni-DTC
annoying and it looks like crap. but i don't make the decisions
 

jiwq

Platinum Member
May 24, 2001
2,036
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Originally posted by: drum
My company uses bondoni-DTC
annoying and it looks like crap. but i don't make the decisions

so they paid for it?
 

cubby1223

Lifer
May 24, 2004
13,518
42
86
They cost so much because the only people who are going to buy them are people who absolutely must have them and are able to pay whatever it takes to get them.
 

The Batt?sai

Diamond Member
Jan 18, 2005
5,170
1
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Originally posted by: jiwq
So I was making a logo for my site and decided to search fonts.com. Then I noticed their pricing... anywhere from $25 to $100+ for a single font.
Granted that font making is a fairly time consuming process, the pricing of some of the fancier looking fonts can be remotely justified.

But what really gets me is that the $100 fonts are along the lines of Times New Roman and Arial! Do they honestly think people will buy this stuff? It's like selling ice to eskimos.

Even at that, if people pirate the fancy designer fonts, who's going to notice or come after you?


search on google. i found a free tempus sans itc font to download instead of payin $35 for it. and no it wasnt' a torrent site :p
 

jiwq

Platinum Member
May 24, 2001
2,036
0
0
Originally posted by: quasarsky
Originally posted by: jiwq
So I was making a logo for my site and decided to search fonts.com. Then I noticed their pricing... anywhere from $25 to $100+ for a single font.
Granted that font making is a fairly time consuming process, the pricing of some of the fancier looking fonts can be remotely justified.

But what really gets me is that the $100 fonts are along the lines of Times New Roman and Arial! Do they honestly think people will buy this stuff? It's like selling ice to eskimos.

Even at that, if people pirate the fancy designer fonts, who's going to notice or come after you?


search on google. i found a free tempus sans itc font to download instead of payin $35 for it. and no it wasnt' a torrent site :p

well that's beside the point :p there's many ways of getting fonts at a price 'significantly' lower than retail.
 

ThePresence

Elite Member
Nov 19, 2001
27,727
16
81
Because font families are works of art made by highly skilled artists even if you think they're boring. There are subtle things in each font that allow them to express things differently.
 

ThePresence

Elite Member
Nov 19, 2001
27,727
16
81
Originally posted by: Crazyfool
Originally posted by: jiwq
Originally posted by: Shawn
Originally posted by: Crazyfool
MS Comic Sans FTW! :laugh:

:thumbsup:

o no, $40 on fonts.com! i can't afford that....:evil:

Dude, no one pays for fonts. Make your logo and move on. ;)

That is very untrue. I have paid hundreds if not thousands for fonts. Fonts are very important in design, and most times the freeware fonts just don't cut it.
 

The Batt?sai

Diamond Member
Jan 18, 2005
5,170
1
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Originally posted by: ThePresence
Because font families are works of art made by highly skilled artists even if you think they're boring. There are subtle things in each font that allow them to express things differently.

lol thats so true but its lame that thats really the reason
 

dawks

Diamond Member
Oct 9, 1999
5,071
2
81
It can take a single person working several months, full time to design a font that looks good and also works properly. Things like truetype, printing issues, bold, italics, and how the font appears at different sizes all must be addressed. I've seen some fonts where most letters have been custom tweaked individually for bold, italics, and different sizes.

Microsoft has invested (at least what I've heard) over $25 million to develop 6 new fonts for Windows Vista. Of course these are highly tuned by several Ph.D linguists, and are some of the first fonts created specifically with ClearType in mind.
 

Injury

Lifer
Jul 19, 2004
13,066
2
81
You really aren't paying for to download them, you are paying for the liscensing to USE THEM in whatever situation you want. You can probably find them in other places for free, but if you were to make some ground breaking logo with them, score all sorts of money, and then someone notices the you using their font, they could sue your ass.

 

mugs

Lifer
Apr 29, 2003
48,920
46
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There isn't a huge market for fonts. Professional designers - that's it. Average Joe is willing to use the fonts that came with Windows. Small market = expensive.
 

notfred

Lifer
Feb 12, 2001
38,241
4
0
They're not marketing them to your average home user. Professional design firms doing hundreds of thousands of dollars a year in design work will pay for good fonts.

If they didn't no one would make any new fonts, which would be bad for the design industry.

Does anyone else get sick of "Why do high-end niche market products cost more than the stuff at walmart?" threads?
 

Rastus

Diamond Member
Oct 10, 1999
4,704
3
0
I looked around on some font sites. There are a lot of people out there that make fonts for a hobby and they are very proud of their babies.