I realise that there's logic in changing prices according to demand and stock, but the size of the price changes are often weirdly small.
E.g. a memory card which was previously £52.99 is now available at the knock-down discount price of...£52.98. This enticing reduction is dramatically highlighted via use of the strikethrough font on the product listing page.
Another item has gone down by 11p out of about £100.
Does this actually induce anyone to 'press the trigger' on a purchase?
E.g. a memory card which was previously £52.99 is now available at the knock-down discount price of...£52.98. This enticing reduction is dramatically highlighted via use of the strikethrough font on the product listing page.
Another item has gone down by 11p out of about £100.
Does this actually induce anyone to 'press the trigger' on a purchase?