Because most of the reasons above are steeped in untrue stereotype or plain stupidity, or a rancid mixture of the two, here's my two cents:
Why? Two people: Al Davis and Georgia Frontiere. Al Davis was too busy looking for a city to bend over regarding stadium issues and other incentives to field a competitive team. Frontiere it seems was never even intended to operate the Rams franchise, w/good reason seeing how easily she followed her emotional whims. 'Nuff said.
It would be almost impossible for any city or market to retain two teams headed by these nutcase owners. Too much blame is placed on the city and its fans.
Regarding the current situation here, I'm happy w/o any football here. Not much of a fan of the game anymore (and neither is anyone I know), but should I feel like it, I can still watch many games from the comfort of home or a buddy's place w/o either one of us getting raped by paying for some broadband NFL package. I hope the Coliseum commission here enters into a long-term committment w/USC so we can eliminate the whole "If you don't subsidize our team's Taj Mahal, we're going to L.A." farce that seems to occur every offseason with at least one team/owner. We all know the Coliseum would be the stadium they'd land a franchise in (if/when the NFL and any of its owners decide to settle) if they'd stop trying to find another bid to place against another much as they like to pit cities... and with USC in charge of the building, the NFL would have to kow-tow to a university's demands and needs if it intends to move in.
😀
Then the NFL can see what they missed out on every college football season when USC plays to packed crowds in a venue w/history the NFL can only dream of (only venue in the world to host two Olympic games... and maybe a third), in a much improved and revitalized area where fans like myself can just hop a light rail train to in 2009.
This is not even touching on the fact that the NFL continues to alienate Latino fans, especially those who speak any Spanish at home. Guess what segment of the population is exploding and whose consumer buck is becoming more important by the day? Yup, they have brown skin. You (continue to) miss the boat NFL, and we in L.A. are doing just fine.
😎
</bitter much?> 😛