So, I'm wondering if some generic PCBs would work (for all "practical purposes") as well as the _reference boards_, i.e. the chip manufacturer's own PCBs. I guess there's a lot more to the DDR PCBs than I thought. It's not just a PCB - there's actually some componentry on the PCBs.
i suppose there would be cases in which 3rd party PCB's perform as well as (and maybe even better than) reference design in the memory industry. look at the motherboard market for a moment. ASUS is one of the best 3rd party board makers, if not the best, when it comes to quality, stability, and reliability of products. now they make several different mobos using several different chipsets, so somewhere in there i'm willing to bet that some of their boards follow the chipset maker's reference design almost down to the last detail, while other boards use ASUS's own PCB design. either way, ASUS does a tremendous job of putting out a high quality product, thus justifying their slightly higher prices and industry lead. so basically a 3rd party PCB design may perform as well as a reference board b/c either the 3rd party board maker used the chipmaker's reference design, or their own design just happens to perform as well, and in some cases better. more often than not though a 3rd party PCB design doesn't perform as well as the reference design. this is mostly b/c the chipmaker knows exactly how to opsition the traces, capacitors, inductors, MOSFETs, jumpers, etc. to allow for optimal chip performance (whether it be a CPU, GPU, northbridge or southbridge, FireWire controller, memory chip, or any other kind of chip). companies like ASUS are few and far between, and there are many more average to sub-par manufacturers out there than there are high quality manufacturers. equivalents of ASUS in the memory industry would be Samsung, Micron, Corsair, and Mushkin. but of course you know there are several other memory manufacturers out there...some recognizable names, but mostly no-name companies you've never heard of before. and they all tend to use memory chips from the reputable companies like Samsung and Corsair, but their PCB is the difference. so if you arent getting memory directly from the chipmaker on the reference board, or arent getting memory from a 3rd party manufacturer who follows the referecne design, or arent buying from a 3rd party manufacturer known for their high quality even if they dont follow the reference design, then the memory most likely will not perform as well.
as far as componentry goes, it works just like the mobo analogy i used above...although by looking at a memory module, you see very little other than some traces and the chips themselves (unlike mobos, which are littered w/ components). but rest assured the components are there, even if they arent in plain sight. and their size, position, and direction is all key in making the chips perform as best they can.